# The Professionals Who Do the Best Work Should Get the Most Business Your reputation is your best marketing. Bruce makes it visible. ## Our Mission To make the best service providers the world's most successful. We envision a world where the highest standard of service flourishes by default. ## The Problem ### You Know You're Good. Nobody Else Can Tell. AI can generate perfect websites and fake reviews in seconds. Consumers can no longer tell the difference between a master craftsman and a loud marketer. So the best service providers are forced to pay an ever-growing tax on ad spend and lead fees just to be found. Meanwhile, the trust that actually drives your business — the handshake, the intro, the reputation you've built over years — stays trapped in local networks that can't scale. ## The Solution ### What the Best Networkers Do, at Scale In elite business circles, the best networkers rely on a verified chain of relationships. They only work with people they know personally or who were introduced by a trusted peer. They learn the specific strengths of everyone in their network so they can make genuinely useful intros. And they never introduce two people without both sides confirming the fit first. This behavior has never scaled because it's limited by human constraints. One person can only have one conversation at a time. Bruce removes that limitation — listening across thousands of conversations in parallel, remembering every detail, and facilitating a chain of trust that spans entire regions. No searching. Just direct introductions between verified professionals. ## How It Works ### Your Reputation, Working for You #### Bring Your Network You already have people who trust you. Invite them to Bruce and those real-world relationships become part of your digital reputation — visible, verifiable, and permanent. #### Build Your Track Record Every intro you send or receive gets logged with real dollar amounts. Over time, your profile tells the story that used to only live in handshakes and word of mouth — and it follows you for your entire career. #### Get Found by the Right People Bruce matches you with professionals who are actively looking for someone with your track record. No cold calls, no ads — just qualified introductions based on what you've actually done. #### Close More Business When an intro partner introduces you, both sides have already been vetted. The trust is built in. You show up as a proven professional, not a stranger — and every successful deal strengthens your reputation for the next one. [Apply for Access](/content/onboarding/index.html) ## Who It's For ### Built for Licensed Professionals Bruce is designed for the professionals who handle life's most important transactions — the ones where trust isn't optional. - Real Estate Agents & Brokers - Mortgage Brokers & Loan Officers - Title & Escrow Officers - Insurance Agents & Brokers ## What We Believe ### The Service Pro's Bill of Rights The market rewards the best marketers, not the best service providers. Bruce is built on the non-negotiable belief that every provider has the right to: 1. **Focus on Your Craft** You have the right to focus on your trade without the distraction of digital manipulation. 2. **Let Your Work Speak for Itself** To be found because of your skill, not your marketing budget. 3. **Own Your Reputation** To own your track record as a bankable, portable asset that stays with you for your entire career. 4. **Win by Being the Best** To win the job because you are actually the best at it, not because you outspent the competition. 5. **Flourish by Default** To have a thriving business that grows as a natural byproduct of your excellence. ## Our Team Serial founders and engineers with leadership experience at major tech companies. We've always been passionate about business and engineering excellence and couldn't be more thrilled to wrap a company, a mission, and a culture around it through Bruce. In many ways, we are our own best customer. We wished Bruce existed when we started our last company and experienced firsthand the real struggle that everyday business owners and leaders face growing through intros. Bruce ### Jesse Chor Founder & CEO [linkedin profile](https://www.linkedin.com/in/jessechor/) [instagram profile](https://www.instagram.com/jessechor/) [x profile](https://x.com/jessechor) [threads profile](https://www.threads.com/@jessechor) ### Mike Emery Co-Founder, Engineering [linkedin profile](https://www.linkedin.com/in/mdemery/) ### Glen Wong Co-Founder, Engineering [linkedin profile](https://www.linkedin.com/in/glenwong/) ### Neel Mehta Founding Engineer [linkedin profile](https://www.linkedin.com/in/neelmehta247/) [x profile](https://x.com/neelmehta247) ## Your best work deserves to be your best marketing. Join the network of verified professionals who grow through reputation, not ad spend. [Apply for Access](/content/onboarding/index.html)